PIF’s tourism investment arm Asfar to develop the city of Hail as next destination, CEO reveals 

RIYADH: Saudi Arabia’s northwestern city of Hail will be the fifth destination development of Saudi Tourism Investment Co., the firm’s CEO has revealed.  

Speaking to Arab News on the sidelines of the Future Hospitality Summit, Fahad bin Mushayt announced the plan, which comes after the activation of the company’s projects in Al-Baha, Yanbu, Al-Ahsa, and Taif.

The projects have all been launched within one year of the Public Investment Fund-owned firm – also known as Asfar – being unveiled.

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