Setting the stage for Soundstorm: Alex Reardon of Silent House on designing the region’s biggest music festival

DUBAI: What do Taylor Swift’s “Eras” tour, Usher’s Super Bowl halftime performance, Doja Cat’s Coachella show and Saudi Arabia’s MDLBEAST Soundstorm have in common? They’ve all had Los Angeles-born production studio Silent House to thank for their exceptional stage design and production. 

Leading the creative direction and design for Soundstorm since 2020, Silent House Studios president Alex Reardon says bringing their skills to the Middle East — and, specifically, the Kingdom — has been a richly rewarding experience. 

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