In support of the World Health Organization (WHO), the widely popular social media platform Snapchat has launched new augmented reality (AR) lenses in partnership with the United Nations Foundation’s COVID-19 Solidarity Response Fund.
The lenses, accessible around the world, allow users to scan real-life objects to unlock the AR experience. When a person views an AED10/SAR10 note, for example, and taps on it in the Snapchat camera, an AR experience will trigger to show how a potential donation could support the WHO’s immediate response efforts. Snapchatters will be able to access these lenses in several ways, including in the lens carousel, via Snapcode, or by using the camera’s Scan function.
These lenses then direct users to the international donation page for the COVID-19 Solidarity Response Fund. The donations being made will go into a fund to support tracking and understanding the spread of COVID-19