DUBAI: Reinvention is a term the fashion world is very familiar with: Heads of houses come and go, archival signatures are foraged and flipped, collections strategically expanded or cut according to social media impressions or sales success. For most brands there’s a continuous necessity to pivot. Not Elie Saab. The Lebanese designer has cleverly curated an empire with slow, measured precision, bolstered by an absolute belief in the art of craftsmanship.
